Billboard File Specifications
1. JPG format
2. 400 pixels high x 1400 pixels wide (Michigan digital), 304 x 912 (Arlington Digital)
3. sRGB colors
4. 72 ppi
The A-B-C's of Billboard Design
A ttention getting picture (keep tasteful)
B rief 3-5 word message (keep font height at least 50 pixels tall)
C reate a response e.g. Google search term, web URL, phone if easy, cross roads